Hi, it's Priska.
I build marketing systems that scale your growth.

Marketing leader with over 10 years of experience, trained in brand strategy and management at LVMH and Coty, then built B2B demand generation systems at fintech consultancy. I create marketing infrastructure where brand positioning and systematic growth work together.

Lisbon, Portugal

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Brands I worked with or for

Most marketers lean brand or performance. I do both.

Brand campaigns create awareness but can't show pipeline impact. Demand gen fills your funnel but makes you look like every competitor.

The companies that scale figure this out: brand strategy that defines clear positioning + demand gen that executes it consistently = efficient growth where every dollar builds both awareness AND pipeline.

That's what I build.

Get to know me

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The marketing work I do for companies.

I work with B2B, B2C, and D2C companies ready to move from reactive campaigns to systematic infrastructure.

See my work

Talk to me instead

Demand generation & pipeline building

Multi-channel campaigns, B2B outbound and inbound systems, lead nurturing workflows. Built marketing automation infrastructure using HubSpot, Make.com, Zapier. Drove 40% YoY lead growth at B2B fintech.

Marketing automation, tech stack, & Gen AI

Design and implement automation workflows, lead scoring systems, and campaign infrastructure. Turn manual processes into scalable systems. Deep experience with HubSpot, marketing automation platforms, and integration tools.

Brand strategy & positioning

Premium brand positioning, market differentiation, messaging frameworks. From luxury portfolio management at LVMH to B2B positioning in competitive, regulated markets.

Go-to-Market & launch strategy

I build the strategy and execution plan for entering new markets, launching products, or expanding into new segments. Includes: market analysis, positioning, channel strategy, pricing, launch roadmap, metrics.

Brand activations & strategic partnerships

Build commercial partnerships and execute high-impact events that drive business results. Trade strategy, experiential activations, partnership development. I led multiple brand activations and strategic co-marketing initiatives (Belvedere x Mercedes-Benz).

A selection of software I work with regularly.

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Don't just take my word for it. Take theirs.

Priska brought a strong work ethic, a keen eye for detail, and a proactive approach to every project. Her ability to quickly grasp complex tasks and deliver high-quality results impressed me.

Isabel Videira

General Manager

The Agency RE

Smart. Sharp mind. Every brand activity discussions with her yield new ideas. Brilliant mind and full of creativity.

Erick Firmansyah

Category Development

Nestlé Nutrition

Priska is one of the best people I've ever worked with. She makes the impossible possible. One of the most effective team mates I've ever had the opportunity of working with.