Belvedere Asia Summit: Trade relationship building across Asian hospitality markets
Designed and delivered a four-day client summit in Bali for key hospitality partners across Asia, focused on relationship-building and the introduction of Belvedere Silver Saber.
INVOLVEMENT
Full Time
CREDITS
Strategy & concept: Belvedere Maison
Local execution: Priska Oroz & Alistair Toyne
BRAND / COMPANY
Belvedere Vodka
YEAR
2017
PROJECT SUMMARY
The Belvedere Asia Summit was a four-day client event in Bali bringing together senior hospitality partners from across Asia. The goal was to strengthen long-term trade relationships while introducing Belvedere’s new product, Silver Saber, in a setting designed to encourage genuine connection rather than formal sales presentations.
As the local lead for Belvedere Vodka, I was responsible for the on-the-ground planning and execution of the Asia Summit in Bali. I worked closely with the global team and the local business development lead to translate the central strategy into a concrete experience that worked for the region and the audience.
The event brought together VIP clients from leading hospitality groups across Asia. Rather than positioning the summit as a traditional brand showcase, the focus was on creating time and space for relationship-building. Programming was intentionally paced, combining structured moments with informal settings where conversations could happen naturally.
Brand presence was integrated throughout the experience, with Silver Saber introduced in a way that felt contextual and relevant rather than forced. Every touchpoint, from venues to event flow, was designed to reflect Belvedere’s positioning while remaining appropriate for a senior trade audience.
CHALLENGE
Designing an event that appealed to a diverse group of senior hospitality partners, each with different expectations, while still delivering clear brand and product objectives.
APPROACH
I worked closely with the local business development team to curate a programme that balanced business, downtime, and social moments. Venues and activities were selected to spark conversation and shared experiences, including relaxed daytime settings and private evening events. Brand presence was a core part of the experience. Venues, events, and guest touchpoints were designed with clear and consistent Silver Saber placement, making the product impossible to miss while still allowing space for genuine interaction.
OUTCOME
The summit strengthened relationships with key trade partners across the region and created meaningful opportunities for connection between clients and the brand team. Silver Saber was introduced in a setting that encouraged curiosity and discussion, helping build early interest and momentum for future distribution and volume conversations. The event reinforced Belvedere’s position as a long-term partner to the hospitality industry rather than a transactional supplier.
