Past Projects.

Designed and executed a trade-led brand activation to introduce Glenmorangie’s whisky range in Indonesia, combining education, influencer exposure, and targeted retail visibility to drive demand and volume.

A joint initiative between Belvedere Vodka and Mercedes Benz to combat drinking and driving locally, combining both global campaign themes.

Designed and delivered a four-day client summit in Bali for key hospitality partners across Asia, focused on relationship-building and the introduction of Belvedere Silver Saber.

Led the launch of a new Jose Cuervo label through a creative, trade-led campaign that repositioned tequila beyond traditional consumption and sparked renewed consumer interest.

Led the local market launch and retail localisation of Tiffany & Co’s “Intense” fragrance in Indonesia, adapting a global campaign to drive visibility and trial in a competitive luxury retail environment.

Led the Portugal market entry for The Agency RE, covering internal setup, agent enablement, and external visibility, resulting in an estimated $11M in PR value.

Introduced structure, audience focus, and measurement to a reactive content setup, while leading a marketing coordinator and an external SEO agency to improve consistency and learning without slowing execution.

Reworked a fragmented, outbound-led marketing setup into a multi-touch inbound channel, resulting in 40% year-over-year growth in marketing-attributed leads in a long sales-cycle B2B business.

Designed and implemented an AI-supported content workflow that removed speed and bandwidth bottlenecks, enabling faster reactive content while keeping human judgment and quality control in place.